Onur Sümbül

Smartphones have become more than just basic communication devices that replace home line phones. They are our point-and-shoot cameras, navigation units, media consumption devices and add many more unique features to help us out in real world use-cases. With every new year comes a new generation of SoCs, camera sensors, charging and display technologies. This is also why it is tempting to buy the newest flagship phone on the market.  Adding the hype around these devices, people most are likely willing to upgrade sooner to the next gen devices then their use-cases require.  This creates many problems: First, changing phones every one or two years creates a large amount of waste and that way harms the environment. Also, new devices need resources that are most likely only available in mines with inferior labor rights compared to modern industrial countries. Well known cases of child labor and slavery shouldn't become a norm to satisfy the public.  But w...

Back in 1984, the Mac carried the slogan " The computer for the rest of us" . The Macintosh was special because of its new mouse input feature and the idea of revolutionizing the way people interacted with computers. Some features still remained today like the Apple logo in the newest macOS versions alongside the menubar.  The evolution of the Mac carried along with the challenges the computer industry has had to face over the decades. The internet was one of the biggest influencers of Mac hardware. For instance, the biggest selling point of the iMac G3 back in 1998 was internet compatibility. It was advertised as the default gateway for accessing the internet.  The next step that Macs took began with the transition from the PowerPC (PPC) platform developed by IBM to the x86 Intel platform. This was a necessity since the efficiency and power output of the PPC wouldn't be as competitive as on the x86-architecture. Efficiency was the biggest influence for an evolutionar...

Try this: Reinvent the personal computer, mobile phone and the whole music industry.  This is what Apple did in the last two decades of its existence and how they changed the way people live. Just by looking at the creative minds within the millennium generation, one can see that a new wave of open-minded people had better ways to expressing themselves with the tools Apple engineered.  Co-founder Steve Jobs was one of the reasons why the company named after the fruit became so successful within the few years of its lifespan. He created a whole new company culture with his company motto named “think different”.  Indeed, Apple was the company that thought different when all the other companies only looked ahead to make profit. Starting with the legendary Apple II that eventually ended up as an affordable console and personal computer for families all around the US. Future all the way! Apple was a company that focused itself to reinvent for the future and did...